Serif Normal Refu 7 is a very bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, sports, assertive, editorial, classic, sporty, dramatic, impact, emphasis, heritage, energy, display, bracketed, swashy, calligraphic, lively, compact.
This typeface presents a strongly slanted serif construction with pronounced thick–thin modulation and a dense, dark color. Serifs are bracketed and often flare into tapered, slightly wedge-like terminals that accentuate the italic flow. Curves are full and energetic, with tight internal counters and a forward-leaning rhythm that keeps lines moving. Uppercase forms feel sturdy and sculpted, while the lowercase shows more cursive influence, including angled stress and occasional entry/exit-like shaping on stems and bowls.
Best suited to large-size typography such as headlines, display lines, posters, and prominent pull quotes where its dense weight and lively italic angle can do the work. It can also support bold brand marks and packaging that benefit from a classic serif voice with extra impact.
The overall tone is bold and dramatic, combining a traditional serif foundation with an energetic italic swagger. It reads as confident and attention-seeking, with a slightly vintage, print-forward character that feels at home in expressive, high-impact settings.
The design intent appears to be a conventional serif pushed toward a more expressive, display-driven italic—prioritizing strong contrast, brisk forward motion, and a memorable silhouette for high-visibility typographic moments.
Spacing appears relatively tight in text, and the heavy strokes plus compact counters create a punchy, poster-like presence. Numerals and capitals share the same emphatic slant and strong contrast, helping headlines maintain consistent momentum across mixed-case and numeric content.