Script Purag 12 is a regular weight, narrow, very high contrast, upright, very short x-height font.
Keywords: logos, packaging, invitations, headlines, branding, elegant, whimsical, romantic, vintage, refined, decorative flair, signature feel, luxury tone, expressive title, handmade charm, swashy, looped, flourished, calligraphic, inked.
A decorative script with narrow proportions, very high stroke contrast, and a mostly upright, hand-drawn rhythm. Letterforms alternate between thick, rounded vertical stems and hairline connecting strokes, with frequent entry/exit swashes and occasional extended crossbars. The lowercase shows a very short x-height with tall ascenders and deep, looping descenders, while caps are prominent and stylized, often with long hairline flourishes. Curves are smooth and brush-like, with slight irregularity that keeps the texture lively rather than mechanical.
Best suited to display applications such as logos, boutique branding, packaging, invitations, and short headlines where its swashes and high-contrast strokes can be appreciated. It works especially well for names, taglines, and ornamental titling, but is less ideal for dense body text due to the short x-height and fine hairlines.
The overall tone feels elegant and playful at once—like modern calligraphy with a vintage, storybook charm. The dramatic thick–thin movement and airy hairlines create a sense of delicacy and celebration, leaning romantic and boutique rather than utilitarian.
The design appears intended to mimic formal handwritten calligraphy with dramatic contrast and ornamental terminals, prioritizing expressive flourish and a fashion-forward texture over strict uniformity. It aims to deliver a distinctive, signature-like voice for decorative typographic moments.
Spacing and widths vary noticeably from glyph to glyph, which adds personality but creates an uneven color in longer passages. Numerals match the script sensibility, mixing strong vertical strokes with fine, curling terminals. The thinnest hairlines and swashes become a defining feature, especially at larger sizes where the detail can read clearly.