Sans Normal Pigun 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Vilanders' by Edignwn Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, branding, playful, friendly, chunky, bouncy, casual, approachability, humor, impact, informality, youthfulness, rounded, soft, puffy, cartoony, blobby.
A heavy, rounded sans with inflated strokes and softly tapered terminals that create a “puffy” silhouette. Counters are generally small and irregularly shaped, and many joins show subtle bulges that give the forms a hand-shaped, organic feel. Curves dominate with minimal straight geometry, producing a loose rhythm and slightly uneven texture in text. Proportions are compact and sturdy, with simple construction and clear, open letterforms despite the dense weight.
Best suited for short, attention-grabbing text such as posters, headlines, stickers, packaging, and expressive brand marks where a friendly, chunky voice is desirable. It can also work for children’s materials and casual social graphics, especially at medium-to-large sizes where the rounded details and counters stay legible.
The overall tone is warm and humorous, leaning toward cartoon and kid-friendly expression. Its soft edges and bouncy shapes feel informal and approachable, with an upbeat personality that reads more like a playful display face than a neutral workhorse.
The font appears designed to deliver an approachable, comedic display voice through exaggerated weight, rounded geometry, and intentionally imperfect, hand-formed contours. The emphasis is on charm and impact rather than strict precision, creating a distinctive, soft-edged texture in both caps and lowercase.
The design’s softness extends to punctuation and numerals, which share the same rounded, cushioned forms and contribute to a cohesive, bubbly texture. In paragraphs the weight and tight counters create strong color, so generous spacing and larger sizes help preserve clarity.