Sans Normal Ihguw 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Grovana' by Larin Type Co (names referenced only for comparison).
Keywords: branding, packaging, ui, headlines, posters, friendly, playful, modern, approachable, soft, approachability, modern clarity, playful tone, clean simplicity, brand warmth, rounded, geometric, clean, open, bubble-like.
A rounded sans with softly squared corners and consistently smooth curves. Strokes are even and clean, with generous rounding at terminals that keeps edges from feeling sharp. Counters are open and circular-to-oval, and the overall construction leans geometric while staying slightly softened and informal. Uppercase forms are simple and sturdy (notably the rounded bowls and shoulders), while lowercase keeps a single-storey feel in key letters and maintains clear, uncluttered silhouettes. Numerals follow the same rounded geometry, with friendly, legible shapes and minimal contrast.
This design suits brand identities that want to feel friendly and modern, as well as packaging and product labeling where a soft tone helps. It performs well for UI labels, signage, and short-to-medium headlines where rounded forms stay clear and inviting. In longer settings it maintains an even texture, especially at larger text sizes where the soft geometry is most expressive.
The font reads as warm and approachable, with a playful, contemporary tone. Its rounded terminals and simple geometry give it a friendly, “easygoing” voice that feels suitable for upbeat, consumer-facing communication rather than formal editorial settings.
The likely intention is a contemporary rounded sans that balances geometric clarity with an approachable, playful warmth. It appears designed to be versatile for everyday communication while projecting a soft, friendly personality.
Letterforms emphasize smooth continuity and avoid abrupt joins, which creates an even rhythm in text. The dot shapes and interior apertures skew round, reinforcing the cohesive, soft aesthetic across caps, lowercase, and figures.