Print Utkem 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, social media, invitations, playful, casual, friendly, lively, handmade, handwritten feel, informal display, human warmth, quick lettering, brushy, spontaneous, rounded, expressive, bouncy.
A slanted, brush-pen style print with tapered stroke endings and a subtly uneven baseline rhythm. Letterforms are compact and generally narrow, with soft curves and occasional sharp entry/exit flicks that suggest quick, confident strokes. Counters are small and slightly irregular, and terminals vary between rounded blobs and thin, lifted finishes, adding texture without becoming messy. Capitals are tall and prominent with simplified, handwritten structures, while lowercase maintains a compact body with noticeable ascenders and descenders that give the line a lively vertical cadence.
Well-suited to short display settings where a casual handwritten voice is desirable, such as posters, social graphics, menu headers, packaging callouts, and greeting or invitation designs. It can also work for brief emphasis lines in layouts where a friendly, human texture is needed, especially at moderate to large sizes.
The font reads as upbeat and approachable, with a breezy, hand-lettered personality. Its quick strokes and gentle quirks convey an informal, conversational tone—energetic rather than polished, and warm rather than formal.
The design appears intended to mimic quick, natural marker or brush handwriting in a clean, readable print style. It prioritizes personality and momentum through tapered strokes and small inconsistencies, aiming for an authentic hand-drawn feel while remaining cohesive across the alphabet and numerals.
Several characters show distinctive handwritten idiosyncrasies (such as looped or hooked terminals and simplified joins) that enhance the crafted feel in longer text. Numerals match the same brushed construction and maintain legibility while keeping the same lively, slightly irregular rhythm.