Serif Flared Peru 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Emeritus' by District (names referenced only for comparison).
Keywords: posters, packaging, branding, headlines, logos, playful, theatrical, retro, cheerful, bold, headline, impact, personality, nostalgia, charm, chunky, rounded, soft corners, bulbous, sculpted.
The design is a chunky, rounded serif with pronounced flared terminals that widen as strokes meet their endings. Counters are generous and mostly round, while the outer contours show subtle, sculpted tension that creates a lively, slightly elastic silhouette. Serifs are short and integrated rather than sharp or slab-like, and the overall spacing and widths vary enough to keep lines of text energetic and irregular in a deliberate way.
Best suited for headlines, posters, packaging, and branding where a friendly, retro display tone is desirable. It can work well for logos, storefront or event graphics, album or book covers, and short pull quotes, especially when you want big, soft shapes with decorative flair. For long-form small text, its heavy forms and lively widths are likely to feel more emphatic than understated.
This typeface feels exuberant and theatrical, with a friendly, vintage-leaning voice. Its heavy, bouncy rhythm and animated stroke endings give it a playful confidence that reads more like display lettering than quiet text typography.
The letterforms appear designed to deliver strong visual presence at larger sizes while maintaining clear internal shapes and readable counters. The flared endings and softly carved joins suggest an intention to evoke hand-carved or sign-painted traditions, emphasizing warmth and character over neutrality.
The numerals match the letterforms in weight and curvature, keeping the same flared finishing and rounded construction. In sample text, the type shows strong word shapes and a distinct, almost cartoonish bounce created by the combination of broad forms, short serifs, and varied character widths.