Serif Flared Atvi 12 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, fashion, luxury branding, elegant, dramatic, refined, display elegance, luxury tone, editorial impact, modern classic, high contrast, hairline serifs, sharp terminals, sculpted, calligraphic.
This typeface is a high-contrast serif with razor-thin hairlines set against broad, dark main strokes. Serifs are minimal and tapering, often reading as hairline wedges rather than bracketed slabs, and many stroke endings flare subtly as they approach terminals. Curves are smooth and taut, with crisp joins and a distinctly sculpted rhythm that alternates thick and thin aggressively. Proportions lean classical: capitals are tall and stately, while the lowercase maintains a moderate x-height with elegant ascenders and compact, controlled counters; numerals follow the same dramatic contrast and refined finishing.
Best suited to display typography such as headlines, magazine layouts, pull quotes, and luxury-oriented branding where high contrast and refined detail are an asset. It excels in larger sizes for covers, section openers, and premium packaging, and is less ideal for dense small-text settings where hairlines may soften or drop out.
The overall tone is luxurious and editorial, with a poised, fashion-forward polish. The extreme contrast and delicate details create a sense of exclusivity and sophistication, while the sharp terminals add a slightly dramatic, high-impact edge.
The design intention appears to be a contemporary, high-fashion serif that modernizes classical proportions with extreme contrast and flared, hairline finishing. It prioritizes elegance and visual impact in display use, aiming for a polished, upscale voice in editorial and brand contexts.
In the text sample, the thin strokes and hairline serifs become a defining feature, producing a sparkling texture at larger sizes but demanding careful use as size decreases or contrast conditions worsen. The design reads best where its fine details can stay intact and where spacing can be tuned to avoid hairlines visually disappearing.