Serif Other Ihdu 9 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, book covers, branding, storybook, vintage, whimsical, friendly, rustic, character, warmth, nostalgia, display, charm, bracketed, flared, rounded, soft, lively.
This serif has chunky, rounded letterforms with softly swelling curves and gently bracketed, flared serifs that read as hand-influenced rather than strictly mechanical. Strokes feel mostly even but with noticeable modulation at joins and terminals, creating a lively rhythm across words. Counters are open and generous, with bulbous bowls and slightly irregular, organic detailing that gives the texture a crafted look. The spacing and proportions are comfortable and readable, while the numerals and capitals carry the same rounded, slightly quirky construction for a cohesive page color.
Best suited to display typography such as headlines, packaging, posters, and branding where a friendly, vintage voice is desired. It can also work for book covers and short editorial callouts where its textured serif detail remains visible and contributes to the tone.
The overall tone is warm and playful, with a vintage, storybook character that suggests charm more than formality. Its soft terminals and bouncy shapes feel inviting and a little mischievous, lending an approachable personality to headlines and short passages.
The design appears intended to evoke an old-style, hand-crafted serif with decorative warmth—balancing readability with an intentionally quirky, characterful silhouette. It aims to provide a distinctive voice for titles and branding while maintaining consistent shapes across letters and numerals.
Distinctive terminal shapes and subtly uneven curves create a decorative texture without tipping into novelty, and the heavy joins hold up well at display sizes. The font’s personality shows strongly in round letters and in the curved, expressive diagonals, giving text a hand-crafted cadence.