Slab Square Sumud 10 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Accia Piano' by Mint Type (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, sports branding, confident, traditional, sporty, collegiate, strong emphasis, brand authority, editorial impact, dynamic slant, slab serif, bracketed, wedge serif, compact, angular.
This is a forward-leaning slab serif with sturdy, blocky feet and compact, slightly condensed proportions. Strokes are weighty and fairly even, with clear but not extreme thick–thin modulation, giving a steady rhythm across lines. Serifs read as squared slabs with subtle bracketing and occasional wedge-like shaping, helping corners feel reinforced rather than razor-sharp. Counters are relatively tight and apertures are moderate, producing a dense, high-impact texture in both caps and lowercase.
It performs best in display settings where impact and emphasis matter: headlines, subheads, pull quotes, and poster typography. The dense color and slab structure also suit packaging, labels, and branding systems that want a traditional-but-forceful voice, including collegiate or sports-adjacent identities.
The overall tone feels assertive and classic, combining old-style italic energy with the blunt authority of slabs. It suggests editorial emphasis and institutional confidence—familiar, dependable, and a bit sporty—rather than delicate or decorative.
The design intention appears to be a high-contrast-in-presence italic slab that stays robust and readable while projecting momentum. It balances a classic typographic feel with a more modern, blunt serif treatment to create strong emphasis without becoming overly ornate.
Uppercase forms appear broad and stable with strong baseline anchoring, while the lowercase keeps an energetic, slightly calligraphic slant that adds motion. Numerals follow the same heavy, grounded construction, staying visually consistent with the letterforms in weight and stance.