Serif Other Idhi 10 is a regular weight, wide, high contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, book covers, signage, victorian, whimsical, storybook, ornate, quirky, decorative serif, vintage flavor, expressive display, ornamental texturing, bracketed serifs, ball terminals, calligraphic, swashy, crisp.
This serif design combines crisp, high-contrast strokes with lively, calligraphic detailing. Bracketed serifs and occasional ball terminals give the letters a decorative, engraved feel, while many glyphs feature subtle swashes and curled ends (notably in forms like J, Q, f, and x). The proportions read comfortably open, with rounded bowls and a slightly playful rhythm created by irregular, characterful terminals. Overall spacing and silhouette stay coherent across the set, but the letterforms intentionally vary in flourish, giving the type a distinctive, display-oriented texture in text.
Best suited to headlines and short passages where the ornamental terminals can be appreciated, such as posters, book covers, branding, and packaging. It can also work for pull quotes or section titles, but the strong personality and high contrast make it less ideal for long-form body text at small sizes.
The tone feels Victorian and storybook-like—refined yet mischievous. Its curled terminals and ornamental touches evoke vintage print, boutique signage, and a lightly theatrical charm rather than strict, modern restraint.
The design appears intended to reinterpret a traditional serif foundation with added flourish—using swashy terminals and engraved-like contrast to create a decorative, vintage-leaning display face that remains readable while signaling personality.
Capitals are especially assertive, with strong verticals and prominent serifs, while lowercase shows more personality through ear-like details and looping descenders. Numerals follow the same decorative logic, mixing sturdy stems with curved hooks and tapered joins that keep them visually aligned with the letterforms.