Sans Normal Hilub 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, friendly, clean, modern, approachable, playful, approachability, clarity, modernity, versatility, rounded, monoline, geometric, open counters, soft terminals.
A rounded, monoline sans with smooth circular construction and softly finished terminals. Curves are consistently generous, giving bowls and counters an open, airy feel, while verticals and horizontals stay even in thickness. Uppercase forms are simple and geometric with notably rounded corners on characters like E and F; the G includes a clean horizontal bar. Lowercase features a single-storey a and g, a short-shouldered r, and a compact t with a rounded crossbar; the q has a straight, downward descender. Numerals follow the same rounded logic, with a simple 1 and open, circular 0/8 forms that read clearly at text sizes.
Well-suited to interface typography, product branding, and packaging where a clean but welcoming voice is needed. The open shapes and steady stroke behavior also support short editorial passages, wayfinding, and marketing copy, especially when clarity and friendliness are priorities.
The overall tone is contemporary and friendly, balancing neutrality with a soft, human presence. Its rounded geometry and restrained detailing make it feel approachable and slightly playful without becoming informal or decorative.
Likely intended as a versatile everyday sans that feels modern and readable while projecting warmth through rounded construction and simplified, geometric letterforms.
Spacing appears comfortable and even, helping the face maintain a steady rhythm in paragraphs. The design avoids sharp joins and abrupt endings, reinforcing a cohesive “soft geometry” across letters and figures.