Script Ihmup 7 is a bold, normal width, high contrast, italic, short x-height font.
Keywords: logotypes, packaging, invitations, headlines, branding, elegant, vintage, warm, confident, romantic, signature feel, formal charm, decorative titles, brand elegance, swashy, looped, calligraphic, connected, slanted.
A connected, right-leaning script with a broad, brush-like stroke and pronounced thick–thin modulation. Letterforms are rounded and compact, with a relatively low x-height and full, cushioned bowls that create a steady, rolling rhythm across words. Entry and exit strokes are smooth and tapered, with frequent looped joins, curled terminals, and occasional swash-like caps that add display character without becoming overly intricate. Numerals and lowercase maintain the same flowing ductus, with consistent weight distribution and soft, inked curves.
Best suited to display settings such as logos, product packaging, invitations, certificates, and short headlines where the connected flow and decorative capitals can be appreciated. It also works well for pull quotes or subheads when set with comfortable tracking and ample line spacing to preserve the loops and joins.
The overall tone feels classic and personable, like a polished handwritten signature used for formal occasions. Its looping forms and generous curves convey warmth and a slightly nostalgic, celebratory mood, while the firm stroke weight keeps it confident and legible at headline sizes.
The design appears intended to deliver a refined, calligraphic handwritten look that reads smoothly while still offering enough flourish for premium, decorative typography. It balances ornamental capitals and looped connections with a sturdy, brush-script presence aimed at elegant branding and occasion-driven design.
Uppercase letters show more flourish and variation than the lowercase, helping create strong word-shape contrast in title case. The texture is intentionally lively, with subtle width changes and rounded counters that keep long lines from feeling rigid, though the heavy joins can visually tighten spacing in dense text.