Serif Normal Yadan 3 is a light, normal width, medium contrast, upright, short x-height font.
Keywords: book text, editorial, magazines, branding, invitations, classic, formal, literary, refined, traditional, readability, editorial tone, classic refinement, formal utility, bracketed, crisp, calligraphic, open counters, sharp terminals.
This serif typeface shows crisp bracketed serifs, moderate stroke modulation, and a steady, bookish rhythm. Capitals are well-proportioned and slightly wide in feel, with clean curves and controlled joins; round letters like C, O, and Q stay smooth and open, while diagonals (V, W, X, Y) are sharply cut and balanced. Lowercase has a relatively small x-height with clearly articulated ascenders and descenders, giving text a vertical, elegant cadence. Numerals follow the same restrained contrast and have clear, traditional forms with distinct shapes for each digit.
It suits long-form reading in books and editorial layouts, where its smaller x-height and measured contrast create a familiar, comfortable page texture. It also works well for headings, pull quotes, and formal brand materials that benefit from a traditional serif voice.
The overall tone is classical and composed, with a distinctly literary, editorial feel. Its restrained contrast and precise serifs communicate tradition and authority without becoming ornate, making it read as refined rather than decorative.
The design appears intended as a conventional, dependable text serif with classic proportions and disciplined detailing. It aims for readability and typographic neutrality while retaining enough sharpness in terminals and serifs to feel polished and formal.
Text settings show even color and stable spacing, with clear differentiation between similar forms (e.g., I/J and O/0) aided by classic serif details. The ampersand and punctuation harmonize with the same sharp, slightly calligraphic terminal treatment seen across the alphabet.