Print Utrof 7 is a regular weight, narrow, medium contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, greeting cards, branding, playful, folksy, friendly, storybook, casual, human warmth, handmade feel, casual legibility, playful display, rounded, quirky, soft terminals, hand-drawn, bouncy.
This font has a hand-drawn, marker-like construction with gently irregular curves and subtly uneven stroke edges that keep the texture lively. Letterforms are generally narrow with tall ascenders and descenders, and a notably short x-height in the lowercase. Strokes show moderate contrast from pressure-like thickening on curves and joins, while terminals are rounded and occasionally flared, giving a soft finish. Spacing and widths vary by glyph, producing a bouncy rhythm that reads intentionally informal rather than mechanically uniform.
It works best where a personable, informal voice is desired: children’s and educational materials, playful packaging, café or boutique branding, posters, and greeting-card style headlines. It can also serve for short UI accents or social graphics, but its textured, hand-drawn rhythm is most effective at display sizes rather than dense text blocks.
The overall tone feels warm, approachable, and lightly whimsical, like casual handwriting cleaned up for print. Its small quirks—slight asymmetries, soft hooks, and lively curves—add personality without becoming chaotic, suggesting a friendly, story-driven mood.
The design appears intended to capture the charm of neat handwriting in a legible print style—balancing consistency with small human variations to keep the page feeling friendly and handcrafted.
Uppercase forms are simple and open with rounded shoulders, while the lowercase includes single-story shapes and compact counters that reinforce the handwritten feel. Numerals follow the same organic logic, with curved, slightly tilted forms that look drawn rather than engineered.