Sans Other Tugam 10 is a regular weight, very narrow, monoline, upright, normal x-height font visually similar to 'Coldfield JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, signage, logotypes, packaging, art deco, theatrical, retro, urban, condensed, space-saving, display impact, retro modernism, graphic distinctiveness, tall, geometric, streamlined, crisp, stencil-like.
A tall, tightly set sans with an emphatically condensed footprint and even stroke weight. Many forms use narrow vertical stems paired with rounded corners and compact bowls, creating a strong vertical rhythm. Several glyphs incorporate deliberate breaks or notches—especially in curves and joins—giving a subtle stencil-like, cut-out construction while keeping counters open and legible. Numerals and capitals maintain a consistent, streamlined geometry that reads cleanly at display sizes.
Best suited to headlines, posters, and identity work where height and narrow width help fit long titles into tight columns. The crisp, notched construction also works well for signage, packaging, and event graphics that want a retro-modern, high-impact presence.
The overall tone feels Art Deco and theatrical: sleek, upright, and slightly dramatic. The recurring cut and notch details add a hint of industrial signage and vintage poster lettering, balancing elegance with a graphic, city-night character.
Likely designed to deliver maximum impact in minimal horizontal space while adding recognizable personality through strategic cut-ins and simplified geometric shapes. The goal appears to be a distinctive display sans that evokes vintage modernism without sacrificing readability.
The design relies on pronounced verticality and simplified terminals, with occasional sharp joins and tapered diagonals (notably in A, M, N, V/W) that add energy without introducing true contrast. Spacing appears intentionally compact, supporting a dense, headline-oriented texture.