Slab Square Udnew 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, magazines, book text, pull quotes, brand voice, traditional, formal, bookish, authoritative, text emphasis, editorial tone, classic pairing, readable italic, slab serif, bracketed, oblique, calligraphic, crisp.
An italic slab serif with a steady, low-contrast stroke and pronounced slab serifs that read as squared and sturdy, often with slight bracketing into the stems. The letters lean consistently to the right with a clear, rhythmic cursive influence while remaining firmly serifed, giving a structured, editorial feel. Curves are generous and open (notably in C, O, S, and lowercase bowls), and the overall spacing and proportions keep the texture even without becoming mechanical. Numerals follow the same oblique, slabbed construction for a cohesive set.
Works well for editorial typography such as magazine features, book typography, and long-form reading where an italic is needed for emphasis without losing structure. It also suits pull quotes, captions, and brand messaging that aims for a classic, trustworthy voice with a distinctive slab-serif presence.
The overall tone feels classic and editorial—confident, literary, and slightly old-style—like a familiar book italic given more grounded footing by slab serifs. It conveys seriousness and clarity with a touch of warmth, suitable for refined, text-forward communication rather than loud display.
Likely intended as a robust italic companion that preserves slab-serif solidity while introducing a fluent, angled rhythm for emphasis and hierarchy. The design balances readability with character, aiming to look comfortable in continuous text while remaining distinctive in highlighted passages.
Uppercase forms stay relatively compact and disciplined while the lowercase shows more cursive motion, especially in letters like a, f, g, and y. The serifs and terminals remain consistent across the set, helping the italic slant feel controlled and readable even in longer lines.