Script Atmuw 7 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, signage, friendly, folksy, playful, retro, handmade, hand-lettered feel, approachability, display impact, retro warmth, rounded, brushy, bouncy, casual, soft terminals.
A rounded, brush-like script with thick, even strokes and gently tapered joins. Letterforms are compact and upright with a lively baseline bounce, showing subtle irregularities that reinforce a hand-drawn feel. Curves are generous and bulbous, counters are fairly open for the style, and terminals often finish in soft teardrops or blunt, rounded ends. Capitals are simple and sturdy rather than ornate, while lowercase forms show occasional looped ascenders/descenders and a loose, rhythmic connection behavior in text.
Best suited to short-to-medium display settings where a friendly, handcrafted voice is desirable—such as packaging, café or boutique branding, posters, signage, and social graphics. It can also work for pull quotes or subheads when you want a bold, informal script presence.
The overall tone is warm and personable, with a cheerful, slightly nostalgic character. Its chunky forms and buoyant rhythm read as approachable and informal, like hand-lettered signage or a friendly note rather than formal calligraphy.
The design appears intended to deliver an easygoing, hand-lettered script look with strong presence and high visual warmth. It prioritizes personality and a cohesive brushy rhythm over strict regularity, aiming for a casual, inviting display style.
In running text, spacing feels intentionally snug, with connections and stroke overlaps creating a continuous, dark texture. The numerals share the same rounded, heavy construction, matching the alphabet’s soft corners and handmade energy.