Sans Normal Kyrik 2 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Gilam' by Fontfabric; 'MVB Embarcadero' by MVB; and 'Amfibia', 'Karibu', and 'Movida' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, bold, dynamic, playful, impact, motion, approachability, modernity, signage, rounded, soft corners, oblique, chunky, compact counters.
A heavy, rounded sans with a pronounced forward slant and softly squared terminals. Strokes stay broadly even, with tight interior counters and a compact, sturdy build that reads clearly at display sizes. The lowercase is dominated by a tall x-height and simplified constructions, while capitals are wide-shouldered and blocky with gently curved joins. Numerals follow the same robust, slightly condensed rhythm, using rounded corners and strong horizontal cuts for a cohesive set.
Best suited for headlines, posters, and identity work where a strong, italicized voice is needed. It also fits sports and lifestyle branding, packaging, and promotional graphics that benefit from a bold, friendly impact. In longer text blocks it will be most effective at larger sizes due to its dense counters and heavy color.
The overall tone is energetic and approachable, combining weight and slant to create a sense of motion. Its rounded geometry keeps the mood friendly rather than aggressive, giving it a sporty, contemporary feel that suits upbeat messaging.
The design appears intended to deliver a high-impact, forward-moving sans that stays legible and inviting through rounded, simplified shapes. It prioritizes bold presence and quick recognition over delicate detail, aiming for contemporary display versatility.
Round forms (C, G, O, Q) lean toward squarish ovals, reinforcing the chunky, modern silhouette. Diagonals and joins in letters like K, M, N, V, W, X show a confident, graphic construction that maintains consistency across the set.