Sans Normal Elgum 17 is a very light, normal width, high contrast, italic, short x-height font.
Keywords: fashion editorial, luxury branding, magazine headlines, invitations, beauty packaging, elegant, airy, fashion-forward, refined, delicate, editorial elegance, premium branding, lightweight display, modern refinement, monolinear feel, hairline strokes, calligraphic, slanted, open counters.
A very slender, right-leaning design with hairline strokes and crisp, high-contrast curves. Letterforms are built from clean elliptical bowls and long, taper-like diagonals, giving the alphabet a light, flowing rhythm. Uppercase shapes are narrow and poised, with simplified construction and minimal detailing; lowercase forms use single-storey a and g and a compact, short x-height that emphasizes tall ascenders and deep descenders. Numerals follow the same airy logic, with thin terminals and generous interior space, producing an overall feel of precision and finesse.
Best suited to fashion and lifestyle editorial typography, luxury identity systems, and high-end packaging where the light strokes can be given room to breathe. It works especially well for headlines, pull quotes, and short brand phrases; for longer passages, generous size and leading help preserve readability.
The tone is elegant and understated, with a couture-like, editorial sensibility. Its light touch and pronounced slant read as refined and intimate rather than utilitarian, lending a graceful, sophisticated voice to short texts and display settings.
The font appears designed to deliver a modern, minimalist italic voice that feels sleek and premium, prioritizing elegance and rhythm over robustness. Its proportions and hairline contrast suggest a focus on display-driven settings where refinement and visual lightness are central.
The design relies on ample whitespace and careful spacing to maintain clarity at larger sizes; the extreme thinness of strokes and narrow joins can become fragile when reduced or placed on complex backgrounds. Curves stay smooth and open, helping counters remain legible despite the minimal stroke weight.