Script Fira 7 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, logo, packaging, signage, playful, retro, friendly, whimsical, handcrafted, display impact, brand character, handmade feel, retro appeal, rounded, swashy, soft terminals, bulbous, bouncy.
A heavy, rounded script with a pronounced rightward slant and chunky, brush-like strokes. Letterforms are compact and bulbous, with soft, swollen curves, small ink-trap-like notches, and occasional wedgey flicks at stroke ends. Curves dominate over straight segments, and many capitals feature decorative swashes and looped entries that create a lively silhouette. Spacing and widths vary noticeably across glyphs, reinforcing an informal, hand-rendered rhythm while keeping forms sturdy and high-impact.
Well suited to short, attention-grabbing text such as headlines, posters, storefront-style signage, and bold display lockups. It can work effectively for logos, packaging, and playful branding where a retro, handcrafted script voice is desired, and where sizes are large enough to preserve interior clarity.
The overall tone is upbeat and nostalgic, with a cartoonish warmth that feels approachable and fun. Its bold, inky presence reads as confident and expressive rather than delicate, lending a sense of handmade charm and playful showmanship.
Designed to deliver a bold script look with hand-painted personality, prioritizing strong silhouettes and decorative capitals for display impact. The intent appears to balance legibility with expressive swashes and rounded, brushy forms to create a friendly, vintage-leaning voice.
Uppercase letters tend to be more ornate than the lowercase, with distinctive curled strokes that help titles stand out. Counters are generally small relative to the heavy strokes, so the face performs best when it can breathe, especially in longer lines. Numerals share the same rounded, weighty construction and feel consistent with the alphabet.