Serif Normal Pivi 1 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, elegant, dramatic, classic, elegance, impact, editorial tone, premium branding, formal voice, hairline serifs, bracketed serifs, vertical stress, crisp terminals, sculpted curves.
This serif face is built around dramatic thick–thin modulation with razor-fine hairlines and strong, weighty main strokes. Serifs are small and sharp with a lightly bracketed feel, and many joins taper into needle-like terminals, giving the outlines a precise, engraved quality. Proportions run on the wider side with generous counters and a stately, even rhythm; curves are smooth and controlled, and the overall texture reads dark at display sizes due to the heavy stems. Numerals and capitals share the same high-contrast, cut-from-stone clarity, with crisp diagonals and carefully shaped bowls that keep forms stable and formal.
It performs best in display and large text settings such as headlines, magazine covers, section openers, and premium brand wordmarks where the contrast and hairline details can remain crisp. It can also support short editorial decks or pull quotes, especially in print or high-resolution digital contexts where fine strokes won’t break up.
The tone is refined and assertive—classic in structure but theatrical in contrast. It suggests fashion-led editorial design, premium branding, and formal publishing, balancing sophistication with a slightly dramatic, attention-grabbing presence.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: wide, poised letterforms paired with sharp hairlines and precise terminals to create an upscale, editorial voice that stands out in titles and brand applications.
The italic is not shown; the upright style carries much of its character through narrow hairlines, pointed terminals, and pronounced vertical emphasis. The lowercase maintains a conventional, readable skeleton while adding flair through tapered strokes and delicate finishing details, which become especially evident in letters with joins and curves.