Sans Normal Hybos 1 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, packaging, posters, modern, dynamic, clean, sleek, italic emphasis, modern clarity, refined warmth, editorial tone, oblique, humanist, tapered, calligraphic, open.
This italic sans has a smooth, slightly calligraphic construction with gently tapered terminals and rounded joins. Curves are clean and open, with generous counters in letters like O, C, and e, and a consistent rightward slant that creates forward momentum. Stroke modulation is present but controlled, showing subtle thick–thin behavior rather than sharp contrast. The figures and capitals are crisp and simplified, while the lowercase adds softness through single-storey forms and flowing curves, giving the overall texture an even, legible rhythm.
It suits editorial typography where an italic voice needs to remain clean and readable, such as magazine features, pull quotes, and subheads. The smooth curves and modern slant also work well for branding, packaging, and display settings that benefit from a sense of speed and refinement.
The tone is contemporary and energetic, with a polished, editorial feel. Its slant and tapered endings suggest motion and confidence without becoming flashy, making it feel professional, approachable, and slightly sporty.
The design appears intended to deliver a modern italic companion with enough warmth and modulation to feel crafted, while keeping forms simplified for clarity. It balances a clean sans foundation with subtle, handwriting-informed tapering to create emphasis that remains controlled in longer text.
Uppercase forms stay relatively restrained and geometric, while the lowercase introduces more personality through curved entry/exit strokes and a livelier baseline feel. Numerals are clear and compact, matching the italic angle and maintaining consistent color in running text.