Script Fypo 7 is a bold, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, invitations, headlines, posters, elegant, vintage, romantic, theatrical, refined, display flair, formal script, decorative caps, vintage feel, brand voice, swashy, calligraphic, brushed, curvilinear, looped.
A slanted, calligraphic script with pronounced thick–thin modulation and tapered stroke endings. Letterforms are compact and slightly condensed, with rounded bowls, soft entry strokes, and frequent swash-like terminals on capitals and select lowercase. Connections are implied by flowing cursive construction, but spacing and joins vary to preserve a hand-drawn rhythm. Ascenders are tall and narrow, counters are relatively tight, and the numerals mirror the same brush-pen contrast with curved, expressive forms.
This font is well suited to display applications such as logos, product packaging, event invitations, chapter openers, and promotional headlines where an expressive, formal script is desired. It works best in short phrases and titles, and can add a vintage, upscale feel to branding systems when paired with a simpler companion face for body copy.
The overall tone is formal yet lively, combining a classic, old-world elegance with a playful flourish. Its sweeping terminals and dramatic contrast read as celebratory and theatrical, evoking invitations, boutique branding, and editorial display styling.
The design appears intended to emulate a brush or pointed-pen cursive with strong contrast and decorative terminals, prioritizing personality and elegance over neutral readability. Its forms aim to deliver recognizable, stylish word shapes and ornate initials for attention-grabbing display typography.
Uppercase letters carry the strongest personality, with prominent curves and hooked terminals that create distinctive silhouettes. In text, the slant and contrast produce a strong horizontal flow, while the dense interior shapes and tight joins suggest best performance at larger sizes where details and hairlines can breathe.