Serif Normal Vedud 2 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, branding, classic, formal, literary, refined, traditional, readability, editorial tone, print tradition, timelessness, bracketed serifs, crisp serifs, sharp terminals, vertical stress, oldstyle figures.
A high-contrast text serif with a steady vertical rhythm and finely tapered hairlines. Serifs are bracketed and crisp, with sharp wedge-like terminals that keep counters open and joins clean. Proportions feel traditional: capitals are stately with moderate width, lowercase is compact with clear ascenders and descenders, and the overall texture is even without looking mechanical. Numerals read as oldstyle-style figures, blending with lowercase color and reinforcing a bookish tone.
Well-suited to long-form reading such as books, essays, and editorial layouts where a familiar serif texture supports comfortable scanning. It can also serve in magazines, reports, and academic materials, and it works effectively for refined branding and headings when set with generous tracking and leading.
The overall tone is classical and editorial—measured, formal, and quietly authoritative. It evokes traditional print typography and conveys refinement rather than display flamboyance, making it feel appropriate for serious, literary, or institutional contexts.
The design appears intended as a conventional, print-forward serif optimized for readable paragraphs while preserving elegant contrast and traditional letterforms. It balances crisp detailing with restrained proportions to deliver a dependable, classic voice across text and display sizes.
Detailing emphasizes clarity at text sizes: apertures and interior spaces remain open, while pointed terminals and pronounced contrast add sparkle in larger settings. The glyph set shown maintains consistent stroke modulation across uppercase, lowercase, and figures, supporting cohesive paragraph color.