Sans Normal Umdav 3 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, ui text, branding, signage, presentations, clean, modern, neutral, calm, versatility, readability, modernization, approachability, open counters, round forms, tapered joins, humanist touch, generous spacing.
This typeface presents a clean, rounded construction with smooth curves and restrained contrast between stems and bowls. Terminals are predominantly sheared or softly tapered rather than blunt, giving letters a subtle calligraphic finish while keeping the overall drawing crisp. Proportions feel balanced and readable, with open apertures and clear counters; curves in characters like C, G, O, and e appear carefully regularized. The lowercase shows a single-storey g and generally straightforward forms, while numerals are simple and legible with an oval 0 and gently curved 2 and 3.
It suits editorial layouts, reports, and general-purpose typography where a clean, modern voice is needed. The open forms and even rhythm also make it a good candidate for UI text and product copy, while the polished uppercase can serve well in restrained branding and signage.
The overall tone is contemporary and understated, with an editorial polish that feels calm and trustworthy rather than loud or stylized. Its rounded geometry and soft terminals add a friendly, approachable edge while maintaining a professional, utilitarian presence.
The design appears intended as a versatile, contemporary sans with gentle warmth: round foundational shapes for clarity, paired with subtly tapered terminals to avoid a sterile feel. It aims for dependable readability across text sizes while keeping a refined, modern character.
Spacing looks even and airy in the sample text, supporting long lines without appearing cramped. The uppercase has a measured, stable stance, while the lowercase introduces slightly softer, more personable rhythm through rounded shoulders and open joins.