Slab Normal Elly 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'Multiple' by Latinotype, and 'Open Serif' by Matteson Typographics (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, sturdy, friendly, retro, confident, impact, readability, approachability, versatility, bracketed, rounded, chunky, ink-trap feel, soft corners.
A heavy, bracketed slab serif with broad, rounded forms and compact inner counters. Strokes are largely even and smooth, with softened joins and subtly tapered terminals that keep the texture from feeling rigid. Serifs read as thick, blocky feet with gentle bracketing rather than sharp squares, and curves (C, G, O, S) stay full and open for consistent color in text. Spacing looks generous for the weight, helping the letters remain distinct at display sizes and in short passages.
Best suited to headlines, posters, packaging, and brand marks where a strong, legible slab voice is needed. It also works well for editorial display and pull quotes, and can carry short blocks of text when you want a dense, sturdy typographic texture.
The tone is solid and approachable, blending an old-style print sensibility with a contemporary, dependable presence. It feels confident and slightly nostalgic—more “shop sign / headline” than “formal inscription”—with a friendly warmth coming from the rounded corners and soft bracketing.
The design appears intended as a reliable, versatile slab serif that emphasizes impact and clarity while keeping a softer, more human feel than strictly geometric slabs. Its consistent weight and rounded bracketing suggest a focus on bold messaging that remains welcoming and readable.
The lowercase shows robust proportions with short, stable-looking shoulders and a single-storey g, contributing to an informal, readable rhythm. Numerals are wide and weighty with clear silhouettes, suited to attention-grabbing figures in headings.