Sans Normal Addog 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui labels, editorial, brand systems, packaging, signage, modern, clean, dynamic, friendly, neutral, emphasis, legibility, modern utility, contemporary tone, oblique, humanist, open apertures, rounded terminals, single-storey a.
A clean oblique sans with softly rounded curves and a steady, even stroke. The forms are built from simple geometric shapes but keep a mild humanist influence through open apertures and slightly varied curve tension. Uppercase letters are upright in construction but slanted overall, with straightforward geometry and minimal detailing. Lowercase shows a single-storey “a,” a round, open “e,” and compact bowls, while counters stay generous for clarity. Figures are simple and contemporary, with a notably slanted “1,” open “4,” and rounded “8,” keeping a consistent rhythm across the set.
It suits interface labels, navigation, and product copy where a modern italic voice is needed without sacrificing legibility. The clear shapes and even color also work well for editorial sidebars, brand systems, packaging text, and concise signage that benefits from an energetic slant.
The overall tone is modern and practical with a light sense of motion from the oblique angle. It feels approachable rather than technical, balancing neutrality with a contemporary, forward-leaning voice.
The design appears intended as a versatile oblique companion for a contemporary sans, offering emphasis and motion while maintaining a clean, broadly usable texture. It prioritizes clarity and consistency in text while still reading well at display sizes.
The slant is consistent and smooth, and the spacing in the sample text reads even, producing a cohesive texture in longer lines. Curves remain round and calm, while diagonals (such as in V, W, and Y) add crispness without becoming sharp or aggressive.