Sans Normal Sobun 7 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, editorial, airy, friendly, casual, playful, clean, space saving, approachability, clarity, modern tone, condensed, monoline, rounded, open apertures, soft terminals.
A condensed, lightly built sans with smooth, rounded construction and gently tapered stroke endings. Curves are based on simple oval forms, and counters stay open and clear, giving the alphabet a tall, spacious rhythm. Strokes feel mostly even with subtle modulation, while joins and shoulders remain soft rather than sharply geometric. The overall spacing and proportions emphasize verticality, producing a narrow silhouette without becoming cramped.
This font works well in display sizes where a slim footprint is useful—headlines, subheads, pull quotes, and compact poster typography. Its friendly clarity also suits packaging, lifestyle branding, and editorial layouts that want a light, contemporary voice without feeling overly formal.
The tone is approachable and informal, with a hand-drawn cleanliness that keeps it personable rather than strict. Its tall, slender forms lend a tidy, contemporary feel, while the softened terminals and rounded bowls add warmth. The result reads as friendly and lightly whimsical, suitable for messaging that wants to feel relaxed and human.
The design appears intended to provide a narrow, space-efficient sans that still feels warm and readable. By balancing simple oval geometry with softened terminals and open counters, it aims for a clean everyday look that remains personable in short texts and prominent display settings.
Round letters like O/C/e maintain generous counters, helping legibility despite the condensed width. Uppercase characters keep simple, modern shapes with minimal detailing, and the numerals follow the same tall, narrow logic for consistent texture in mixed text.