Sans Normal Atdeh 2 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, headlines, branding, friendly, casual, approachable, playful, handmade, approachability, informality, warmth, simplicity, readability, rounded, monoline, soft, open, informal.
A soft, monoline sans with rounded terminals and gently irregular curves that suggest a hand-drawn construction. Strokes keep an even weight with minimal modulation, and counters are generally open, giving letters a clear, airy rhythm. Proportions are compact and slightly condensed, with simple geometric bowls and straightforward joins; diagonals and curves show subtle wobble that adds warmth without becoming messy. Numerals follow the same easy, drawn-by-hand logic, with rounded corners and uncomplicated forms.
It suits short-to-medium text where a warm, informal voice is desired, such as children’s materials, friendly packaging, café/retail signage, and upbeat posters. It also works well for branding and social graphics that need a personable tone, and for headlines where the rounded, hand-made texture can carry the message without feeling overly decorative.
The overall tone is friendly and unpretentious, leaning toward a casual, human feel rather than strict precision. Its slight irregularity reads as approachable and playful, making text feel conversational and less formal. The rounded shapes and open spacing cues add softness and a relaxed mood.
The design appears intended to provide a clean sans foundation with a subtle hand-drawn personality—prioritizing friendliness and approachability while keeping letterforms simple and legible. The consistent monoline construction and rounded finishing suggest a focus on easy reading with a casual, human touch.
Capitals are clean and simple, while lowercase forms keep a mild handwritten character that becomes more noticeable in longer text. The dot on i/j is small and round, and terminals throughout remain consistently softened, helping maintain a cohesive, gentle texture across mixed-case settings.