Sans Normal Ukruv 14 is a light, normal width, medium contrast, reverse italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, airy, modern, approachable, lively, clean, clarity, friendly modernity, distinctive slant, text readability, subtle personality, humanist, oblique, rounded, open counters, soft terminals.
This typeface is a lightly built sans with a consistent reverse-oblique slant and gently rounded geometry. Curves are smooth and fairly circular, with open apertures and generous counters that keep forms bright and legible at text sizes. Strokes show subtle modulation, especially where curves transition into stems, and terminals tend to be softly finished rather than sharply squared. The uppercase set is straightforward and readable, while the lowercase introduces a more humanist rhythm through single-storey shapes (notably a and g) and slightly varied stem angles; numerals follow the same understated, rounded construction.
It works well for user interfaces and product copy where a light, clean voice is needed, and for editorial layouts that benefit from a gentle, modern texture. The distinctive reverse-oblique slant can also add character to branding, packaging, and display headlines without sacrificing readability.
Overall it reads as contemporary and friendly, with an easy, informal motion created by the consistent slant. The light build and open shapes give it an airy tone, while the rounded construction keeps it approachable rather than technical.
The design appears intended to deliver a modern sans reading experience with added personality through a reverse-oblique stance and softly humanist detailing. Its open counters and restrained contrast suggest a focus on clarity in continuous text while maintaining a recognizable, lively silhouette.
The oblique angle is strong enough to be a defining feature, creating forward movement in paragraphs without resorting to exaggerated calligraphic details. Spacing appears comfortable in the sample text, with a calm, even color that suits longer lines.