Script Yidor 7 is a bold, very narrow, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, logos, retro, friendly, lively, casual, confident, expressiveness, informality, speed, signage feel, compact fit, connected, looping, brushy, slanted, rounded.
A connected script with a pronounced rightward slant and compact proportions. Strokes appear brush- or marker-like, with rounded turns, tapered terminals, and occasional wedge-like entry/exit cuts that give the lettering a brisk, kinetic rhythm. Uppercase forms are simplified and narrow, integrating smoothly with the lowercase, while ascenders and descenders are long and looping, creating a continuous baseline flow. Numerals follow the same cursive construction, with open curves and soft, sweeping diagonals.
Best suited for short, expressive text where the connected rhythm can read as a single gesture—logos, branding lockups, packaging callouts, posters, and promotional headlines. It also works well for quotes or punchy subheads when set with generous tracking and ample line spacing.
The overall tone feels upbeat and personable, mixing a retro sign-painting flavor with an informal, handwritten ease. Its tight, fast-moving strokes and looping forms convey energy and approachability rather than ceremony.
The design appears intended to deliver a compact, energetic handwritten script that reads quickly and feels contemporary-retro, balancing smooth connections with crisp, brush-like terminals for strong visual impact in display use.
Letter connections are consistent and the spacing feels intentionally tight, producing strong word shapes at display sizes. The long descenders (notably in g, j, y) add distinctive texture in mixed-case settings, while the slightly angular stroke endings introduce a crisp, graphic edge within the otherwise rounded construction.