Sans Normal Emfu 7 is a very light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, posters, headlines, ui display, airy, modern, refined, minimal, calm, elegant slant, modern clarity, lightness, geometric simplicity, monoline, rounded, oblique, open apertures, geometric.
A delicate monoline sans with a consistent oblique slant and softly rounded construction. Curves are drawn with smooth, near-circular bowls (notably in C, O, Q, and the lowercase rounds), while straight strokes stay clean and unembellished. Terminals are mostly simple and open, with generous interior spaces and clear counters; the lowercase shows gentle, single-storey forms (a and g) that keep the texture light and flowing. Figures follow the same linear logic, with wide, open shapes and minimal detailing for a uniform rhythm in text.
Best suited to display sizes where the thin strokes and generous counters can shine—editorial headlines, brand wordmarks, posters, and refined marketing layouts. It can also work for short UI or product display text where a light, modern italic voice is desired, but it benefits from ample size and contrast for comfortable reading.
The overall tone is light, contemporary, and understated, communicating a sense of elegance without feeling formal or decorative. Its slanted, streamlined forms add motion and a subtle editorial character while remaining calm and approachable.
The design appears intended to provide a sleek italic sans voice that feels modern and geometric, prioritizing openness, smooth curvature, and an even rhythm. It aims for a refined, space-efficient texture in lines of text while keeping forms simple and recognizably contemporary.
The italics feel intrinsic rather than a mechanically skewed roman, with consistently angled joins and a steady forward momentum across both uppercase and lowercase. Rounded glyphs and open apertures help maintain clarity, while the very fine stroke weight gives the design a crisp, airy page color.