Cursive Arlam 12 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: invitations, branding, packaging, headlines, social posts, playful, friendly, folksy, crafty, warm, handmade feel, casual charm, personal voice, craft aesthetic, display impact, brushy, organic, bouncy, looped, textured.
A casual brush-script with a lively, hand-drawn rhythm and noticeable stroke contrast between broad downstrokes and thinner connecting strokes. Letterforms are mostly upright with slightly bouncing baselines, rounded terminals, and occasional tapered starts/finishes that suggest a marker or brush pen. Connections appear selectively rather than fully continuous, with generous loops in letters like g, y, and f, and compact, narrow proportions that keep words tight while still expressive. The uppercase set is simple and tall, pairing smoothly with a small, loopier lowercase that has a short x-height and prominent ascenders/descenders.
This font works best for short-to-medium display text where a friendly, handmade voice is desired—such as invitations, greeting cards, artisanal packaging, café menus, and social media graphics. It can also serve as a personable accent in branding systems when paired with a neutral text face for body copy.
The overall tone is approachable and handmade, with an informal charm that feels personal and upbeat. Its slightly irregular texture and lively curves give it a crafty, boutique feel—more whimsical than polished, without becoming messy or chaotic.
The design appears intended to mimic quick, confident brush lettering with a controlled but natural irregularity. It aims to deliver a personal, handcrafted impression while maintaining enough consistency for repeatable, readable word shapes.
Figures are similarly hand-rendered, with rounded shapes and slight variations in stroke width that match the letterforms. The texture remains consistent across the alphabet, and the contrast is strong enough to read well at display sizes while still retaining a drawn-in-ink character.