Sans Normal Vumuh 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'EF Diamanti Condensed' by Elsner+Flake, 'Muller Next' by Fontfabric, 'SST' by Monotype, 'Neue Reman Gt' by Propertype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: children’s media, branding, packaging, posters, headlines, playful, friendly, cheerful, casual, kidlike, approachability, playfulness, display impact, informality, rounded, soft, bubbly, chunky, blunt terminals.
A heavy, rounded sans with smooth, inflated strokes and consistently soft corners throughout. The forms lean on broad curves and blunt, fully rounded terminals, giving counters a compact, slightly pinched look in places. Proportions are gently irregular in a hand-drawn way—some letters feel a touch wider or narrower—while maintaining a steady baseline and clear, simple silhouettes. The lowercase is single-storey where applicable (notably a and g), with short, sturdy extenders and open, uncomplicated joins that keep shapes recognizable at display sizes.
Best suited to headlines, logos, packaging, and short bursts of copy where its rounded personality can carry the message. It works especially well for children’s products, playful campaigns, event posters, and friendly UI accents, but is less ideal for long-form reading at small sizes due to the compact counters and heavy color.
The overall tone is upbeat and approachable, with a toy-like softness that feels welcoming rather than formal. Its rounded weight and slightly quirky rhythm suggest a lighthearted, friendly voice suited to informal messaging and playful branding.
Designed to deliver a soft, approachable display voice with rounded geometry and a slightly informal, hand-made rhythm. The intent appears to be instant friendliness and high visual impact while keeping letterforms simple and easily recognized.
Letter shapes prioritize softness over precision: curves are generous, corners are heavily radiused, and interior spaces stay relatively small, which can make dense text feel compact. Numerals match the same rounded, chunky construction for a cohesive look in headings and short callouts.