Sans Normal Asliy 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'CA Zentrum' by Cape Arcona Type Foundry, 'Midnight Sans' by Colophon Foundry, and 'Zedou' by Kvant (names referenced only for comparison).
Keywords: ui text, editorial, signage, presentations, branding, neutral, modern, clean, utilitarian, technical, clarity, neutrality, versatility, system design, modernity, geometric, unobtrusive, plainspoken, straightforward, high-contrast (black/白).
A clean sans with largely geometric construction, even stroke color, and restrained detailing. Curves are smooth and fairly circular (notably in C, O, and 0), while straight-sided forms keep crisp edges and simple joins. Proportions feel balanced and contemporary, with capitals that read sturdy and open counters that support clarity at text sizes. Numerals are simple and practical, with a rounded 0 and a straightforward, open 4 and 7.
Works well for interface text, dashboards, and general-purpose typographic systems where an unobtrusive sans is needed. It also suits editorial subheads, wayfinding/signage, and presentation materials where clean geometry and legibility are priorities.
The overall tone is neutral and contemporary, prioritizing clarity over personality. It feels matter-of-fact and functional, with a slightly technical, no-nonsense voice suited to informational settings.
The design appears intended as a dependable, general-use sans that stays out of the way while maintaining a modern, geometric flavor. Its consistent stroke color and open shapes suggest an emphasis on clarity, predictability, and broad applicability across digital and print contexts.
Round letters maintain consistent curvature and generous interior space, while diagonals (V, W, X, Y) are clean and direct, contributing to a steady rhythm. Lowercase forms stay simple and familiar, keeping the texture even in longer passages.