Sans Normal Abmey 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: interfaces, branding, headlines, editorial, captions, modern, clean, dynamic, neutral, efficient, forward motion, neutrality, clarity, system compatibility, oblique, sheared, smooth, rounded, crisp.
A slanted, low-contrast sans with smooth, rounded curves and clean terminals. Strokes stay fairly even throughout, with subtle modulation that keeps forms crisp rather than calligraphic. The italic angle is consistent across capitals, lowercase, and figures, creating a steady forward rhythm. Counters are open and shapes are built from simple geometric arcs, giving letters a tidy, streamlined silhouette and clear spacing.
Well-suited to interface typography, product branding, and contemporary marketing where an oblique sans can add momentum without becoming stylized. It also works for editorial subheads, pull quotes, and short-to-medium text blocks when a clean, modern voice is desired.
The overall tone is modern and matter-of-fact, with a subtle sense of motion from the consistent slant. It feels neutral and businesslike rather than decorative, projecting clarity and efficiency while still reading as contemporary and slightly energetic.
Designed to provide a straightforward italic companion for a geometric-leaning sans system, emphasizing consistency of angle, even color, and clear, simple forms. The intent appears to balance neutrality and speed—adding forward motion while preserving legibility and a controlled, professional texture.
Round letters like O and Q appear smoothly elliptical, and diagonals (V, W, X, Y) are straight and sharply joined, reinforcing a crisp texture in headlines. The numeral set follows the same oblique stance and simple construction, keeping text and UI elements visually consistent when mixed with letters.