Sans Normal Abgot 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, packaging, modern, clean, friendly, casual, approachable, readability, modernity, warmth, versatility, emphasis, humanist, rounded, soft terminals, open apertures, single-storey a.
This is a slanted sans with a smooth, humanist construction and rounded, gently modulated curves. Strokes stay largely even, with soft terminals and open counters that keep forms airy and readable. The lowercase uses a single-storey “a” and compact, rounded bowls, while ascenders and descenders are moderately long, adding rhythm and clarity in text. Numerals follow the same flowing, slightly calligraphic angle, with simple, open shapes and consistent spacing.
It suits UI and product copy where a warmer, more personable sans is needed, and works well for editorial subheads, short paragraphs, and presentation typography. The italic posture also makes it a good choice for emphasis styles, pull quotes, and brand systems that want a modern but human tone.
The overall tone feels contemporary and approachable, with a light, conversational energy from the slant and rounded detailing. It reads as friendly rather than technical, and relaxed without becoming informal or playful.
The design appears intended to provide a clear, contemporary sans with a built-in sense of motion and friendliness through consistent slant and rounded, open forms. It balances neutrality with subtle personality, aiming for versatile readability across both text and display settings.
The slant is consistent across caps, lowercase, and figures, and the curves (notably in C, G, S, and e) emphasize smooth continuity over sharp geometry. Diagonal letters like V, W, X, and Y maintain clean joins and a steady stroke presence, supporting legibility at display sizes.