Sans Normal Edrib 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, packaging, posters, ui text, friendly, casual, modern, approachable, clean, approachability, readability, contemporary tone, informal emphasis, humanist, rounded, soft, slanted, open.
A slanted sans with smooth, rounded construction and gently tapered stroke endings. Curves are open and circular, with a steady, even stroke texture and minimal contrast. The letterforms lean consistently, mixing broad bowls with slightly narrower joins for a lively rhythm. Overall spacing feels comfortable and readable, with simple, uncluttered shapes and clear counters across both uppercase and lowercase.
Works well for editorial subheads, pull quotes, and short-to-medium passages where a relaxed italic voice is desired. It also suits branding and packaging that benefits from an approachable, contemporary feel, and can function in UI or product text when a friendly tone is appropriate.
The tone is warm and informal, like a contemporary handwritten-leaning italic without becoming script-like. It feels conversational and personable, lending a light, energetic character to text while staying tidy and modern.
The design appears intended to provide a clean, modern italic sans with a human, welcoming feel—prioritizing smooth curves, open counters, and an easy reading rhythm for everyday communication and display use.
Diagonal strokes and rounded terminals create a soft, flowing impression, and the italics are emphasized by the forward lean rather than by dramatic calligraphic modulation. Numerals follow the same rounded, friendly logic, keeping the set cohesive in mixed text.