Sans Normal Agmum 2 is a bold, narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, signage, packaging, brand marks, modernist, industrial, pragmatic, direct, utility, space saving, impact, clarity, modern utility, condensed, geometric, high contrast, vertical stress, tight spacing.
A condensed geometric sans with heavy, even strokes and a compact footprint. Forms are built from simple circles and straight segments, with rounded bowls and mostly flat terminals. Curves are clean and controlled, while joins and counters stay relatively tight, giving the face a dense, efficient texture. Uppercase proportions are tall and narrow; lowercase maintains a restrained, workmanlike construction with a notably compact x-height and clear vertical rhythm.
This font suits bold headings where space is limited, such as posters, signage, packaging panels, and editorial or web headers. Its compact width makes it useful for titles that must fit narrow columns or tight layouts while still reading with strong impact.
The overall tone is straightforward and utilitarian, with a modernist, industrial flavor. Its condensed, weighty presence feels assertive and functional rather than expressive, lending a no-nonsense voice to headlines and labels.
The design appears intended to deliver a compact, high-impact sans that remains clean and legible in display settings. Its geometry and restrained detailing suggest an emphasis on efficient communication and a contemporary, utilitarian aesthetic.
The font’s narrow set width and strong verticals create a consistent column-like rhythm, especially in uppercase runs. Round letters keep a stable, almost engineered geometry, while the heavier weight can cause small internal counters to close up at very small sizes or in tightly set text.