Sans Normal Hokeb 3 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, ui labels, packaging, signage, friendly, modern, airy, clean, approachable, approachability, clarity, modernity, geometric softness, rounded, open apertures, soft corners, monoline, generous spacing.
A rounded, monoline sans with broad proportions and an even, low-contrast stroke. Curves are built from smooth circular/elliptical geometry, with softened joins and terminals that read slightly rounded rather than sharply cut. Counters are large and open, and the overall rhythm is relaxed, aided by generous internal space and wide letterforms. Numerals follow the same friendly, open construction, keeping similar stroke weight and curvature across the set.
Well-suited to display and short-to-medium text where a friendly, modern sans is desired, such as brand identities, packaging, and retail or event signage. The open forms and wide proportions also work nicely for UI labels, dashboards, and touch-friendly interfaces where clarity at a glance matters.
The font conveys a friendly, contemporary tone—clean and accessible without feeling sterile. Its wide stance and rounded forms give it a gentle, welcoming voice that suits informal-to-neutral messaging and bright, modern branding.
The design appears intended to deliver a simple, contemporary sans built from round, consistent geometry, prioritizing approachability and clarity. Its wide proportions and soft shaping suggest an emphasis on legibility and an inviting personality rather than strict neutrality.
Several shapes emphasize openness and readability: bowls and counters are roomy, curved letters stay smooth and consistent, and diagonals (as in V/W/X/Y) feel steady rather than sharp. The overall texture in paragraph settings remains light and breathable, with clear separation between characters.