Sans Normal Asmur 15 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Madani' and 'Madani Arabic' by NamelaType, 'Neuville' by Poetic Poetical, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, branding, modern, neutral, clean, friendly, practical, versatility, readability, neutrality, modernization, geometric, rounded, even, minimal, open.
A clean sans with largely geometric construction and smooth, round bowls. Strokes are even and consistent, with open apertures and straightforward joins that keep counters clear. Uppercase forms feel stable and simple, while lowercase follows a single‑storey “a” and “g” with compact, rounded shapes; terminals are mostly straight and unembellished. Numerals are plain and readable, with gently curved forms and minimal detailing, supporting a calm, uniform rhythm in text.
Well suited to interface copy, product labeling, and general editorial settings where a neutral, modern sans is needed. The clear numerals and open letterforms also make it a solid choice for informational graphics and straightforward signage at moderate sizes.
The overall tone is modern and matter‑of‑fact, with a mild friendliness coming from the rounded curves and open counters. It feels contemporary and unobtrusive rather than expressive, aiming to stay out of the way while remaining approachable.
Designed to provide a versatile, contemporary sans with geometric cues and minimal stylistic distraction. The focus appears to be on consistent rhythm, clean shapes, and dependable readability across headings and body text.
Curves are smooth and consistent, and proportions stay balanced across caps, lowercase, and figures. The sample text shows steady word shape and spacing that favors clarity, especially in mixed‑case reading.