Sans Normal Ummev 7 is a very light, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, minimalist, airy, elegant, modern, refined, modern elegance, spatial clarity, display refinement, minimal branding, monoline, geometric, rounded, open counters, long extenders.
This typeface is a very light, wide sans with a clean, monoline feel and gently rounded geometry. Curves are drawn with smooth, near-circular bowls and open apertures, while horizontals and diagonals stay crisp and straight, creating a calm, even rhythm. Proportions emphasize breadth and whitespace: uppercase forms are expansive, lowercase has long ascenders/descenders, and spacing appears generous, contributing to a highly breathable texture in text. Numerals follow the same delicate, streamlined construction, with simple strokes and broad silhouettes that read as modern and uncluttered.
Best suited to display settings where its wide proportions and delicate stroke weight can shine—headlines, magazine titles, fashion or lifestyle branding, and spacious poster layouts. It can work for short editorial passages in larger sizes with comfortable leading, especially where a light, refined texture is desired.
The overall tone is quiet, contemporary, and design-forward, with a light touch that feels premium rather than utilitarian. Its wide stance and fine strokes suggest sophistication and restraint, giving headlines an elegant, gallery-like presence while keeping the mood neutral and modern.
The design intent appears to be a restrained, modern sans that prioritizes elegance, openness, and spacious proportions. By combining geometric roundness with very light strokes and generous spacing, it aims to deliver a refined display voice for contemporary visual identities and typographic-led layouts.
Round letters such as O/C/G and lowercase o/e maintain consistent curvature and smooth joins, supporting a coherent geometric voice. The thin strokes make the design sensitive to size and contrast: it looks particularly at home when given room to breathe and printed or displayed with sufficient clarity.