Cursive Rurem 2 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: greeting cards, social media, packaging, invitations, quotes, playful, friendly, casual, lively, romantic, handwritten warmth, casual elegance, personal tone, craft feel, brushy, looping, bouncy, rounded, tall ascenders.
This font presents a flowing handwritten script with a brush-pen feel, combining smooth curves with tapered stroke endings. Letterforms lean consistently and maintain a rhythmic, slightly bouncy baseline, with tall ascenders and long, looped descenders that add vertical movement. Strokes show visible contrast between thicker downstrokes and finer connecting strokes, and terminals often finish with soft hooks or flicks. Uppercase forms are simplified and airy rather than formal, while lowercase shapes are more connected and loop-driven, giving text an easy, continuous flow.
It works best for short-to-medium display text where an informal, personal voice is desired—such as greeting cards, invitations, quote graphics, boutique packaging, and social media headlines. It can also support small accents in branding systems (taglines, labels, pull quotes) where a handwritten note-like emphasis is useful.
The overall tone is warm and personable, reading like quick, confident handwriting. Its looping forms and energetic rhythm feel upbeat and approachable, with a gentle, romantic craft sensibility rather than a rigid calligraphic formality.
The design appears intended to mimic natural brush handwriting in a clean, repeatable way, balancing legibility with expressive loops and tapered strokes. It aims to provide a friendly script for contemporary casual design, offering personality without becoming overly ornate.
Spacing is moderately tight in running text, and the narrow proportions create a compact, vertical texture. Numerals follow the same handwritten logic, with simple forms and occasional curved hooks that keep them consistent with the letters.