Serif Normal Idrof 10 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, publishing, long-form, classic, literary, bookish, formal, authoritative, readability, tradition, editorial tone, timelessness, text economy, bracketed, flared, calligraphic, oldstyle, open counters.
A traditional serif with bracketed, lightly flared serifs and a calm, slightly calligraphic stroke flow. The capitals are broad and steady, with rounded bowls (C, O) and crisp terminals that keep the silhouettes clean without feeling sharp. Lowercase forms show open apertures and generous counters, with a two-storey a and g and compact, slightly tapered joins that give the text an even rhythm. Figures are lining and blend smoothly with the letterforms, showing restrained modulation and balanced spacing suited to continuous reading.
It works well for long-form reading in books, magazines, and editorial layouts where a stable, familiar serif voice is desirable. The broad capitals and clear numerals also suit headings, pull quotes, and front-matter elements that need a traditional, authoritative presence.
The tone is classic and literary, evoking book typography and editorial seriousness. Its wide, composed shapes read as confident and established, with a gentle warmth coming from the subtly humanist curves and softened serif transitions.
The design appears intended as a conventional text serif that prioritizes readability and a timeless page color while adding subtle, calligraphic personality through flared serifs and gently modulated strokes.
Distinctive details include a Q with a sweeping, calligraphic tail and a modestly curved leg on R, both adding character without disrupting text color. The overall spacing and sidebearings appear comfortable and unforced, helping paragraphs maintain an even texture.