Cursive Apbub 2 is a regular weight, very narrow, high contrast, italic, very short x-height font.
Keywords: headlines, packaging, greeting cards, social media, branding, friendly, playful, casual, handmade, lively, handwritten feel, friendly tone, display script, casual branding, brushy, looping, bouncy, expressive, upright-leaning.
A casual cursive with a brush-pen feel, featuring tapered entries, occasional thicker downstrokes, and smooth, rounded joins. Letterforms are compact and tall with long ascenders and descenders, giving the line a buoyant rhythm. Strokes keep a consistent, drawn-by-hand flow with soft terminals and modest loops, while spacing remains open enough for short words to read cleanly. Numerals follow the same handwritten logic, with simple, rounded shapes and a lightly irregular, organic finish.
Best suited for short-to-medium display text where a human, informal voice is desired—such as branding accents, packaging callouts, invitations, greeting cards, and social posts. It can also work for pull quotes or section headers, while long paragraphs may feel busy due to the lively stroke modulation and compact proportions.
The overall tone is personable and upbeat, like quick, confident handwriting used for notes, labels, and informal headlines. Its energetic curves and lively contrast suggest warmth and approachability rather than formality.
The design appears intended to mimic quick brush handwriting while staying clean and repeatable, providing an expressive script for friendly display applications. It balances fluid connections with simplified forms to keep common words readable while retaining a handmade personality.
Capitals are prominent and gestural, with several forms using sweeping entry strokes that add momentum at the start of words. The lowercase maintains a steady connective style, and the punctuation/sample text shows the design holding together well in phrase-length settings, especially at display sizes.