Sans Normal Ekgum 3 is a very light, normal width, high contrast, italic, normal x-height font.
Keywords: headlines, fashion, magazines, branding, posters, elegant, fashion-forward, airy, refined, editorial, display emphasis, luxury tone, editorial style, dynamic rhythm, calligraphic, hairline, graceful, crisp, sweeping.
A sharply slanted, high‑contrast italic with hairline joins and tapered terminals throughout. Curves are smooth and elliptical, with long, continuous strokes that create a lively diagonal rhythm, while straighter letters keep a clean, streamlined silhouette. Ascenders and descenders feel generously extended, counters are open, and spacing reads even despite the strong angle, giving the design a light, fluid texture in text.
This font works best at display sizes where the hairline detailing and contrast can stay crisp—ideal for headlines, magazine typography, fashion and beauty branding, and elegant posters. It can also serve as an accent face for pull quotes, short product names, and refined packaging where a light, expressive italic is desired.
The overall tone is polished and expressive, balancing precision with a handwritten, fashion-leaning flair. Its thin strokes and dramatic stress convey sophistication and a sense of motion, suited to upscale and contemporary styling rather than utilitarian neutrality.
The design appears intended to provide a sleek, modern italic with pronounced contrast and a smooth, gestural flow, offering an editorial-luxury voice while keeping letterforms clean and uncluttered. It prioritizes elegance and rhythm over ruggedness, aiming for a distinctive, high-end look in prominent settings.
Uppercase forms lean toward simple, rounded structures with minimal finishing, while the lowercase introduces more calligraphic personality, especially in letters like g, k, and y. Numerals match the italic energy with slender strokes and graceful curves, keeping a consistent, delicate presence across mixed settings.