Script Fumav 12 is a very bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, logos, packaging, posters, social media, playful, retro, friendly, cheerful, casual, hand-painted feel, bold impact, friendly branding, retro display, brushy, rounded, bouncy, soft terminals, looping.
A heavy, right-leaning script with brush-like construction and rounded, swelling strokes. Letterforms show smooth, continuous motion with frequent entry/exit strokes and soft, teardrop terminals that keep counters open despite the weight. Curves are generous and slightly bouncy, with mild baseline undulation and compact internal spacing that creates a cohesive, sticker-like texture in words. Capitals are prominent and swashy without becoming overly intricate, while lowercase forms stay sturdy and simplified for bold display settings.
Best suited for short display copy such as headlines, branding wordmarks, packaging callouts, and poster titles where its bold script texture can carry the design. It also fits social graphics and promotional materials that benefit from a friendly, handcrafted look, especially at medium to large sizes.
The overall tone is upbeat and informal, with a vintage sign-painting feel. Its chunky, rounded rhythm reads as welcoming and energetic, suggesting handcrafted personality rather than formality. The bold, flowing shapes add a confident sweetness that suits expressive, lighthearted messaging.
The design appears intended to deliver a bold, hand-painted script impression with smooth readability and a strong, cohesive color. It prioritizes expressive motion and rounded brush terminals to achieve a retro, approachable display voice.
In text lines, the strong weight and soft joins create dense word shapes with clear emphasis and high presence. Numerals match the script’s rounded, brushy styling and feel consistent in color, making them suitable for short, attention-grabbing number use rather than small informational setting.