Sans Normal Irdu 6 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Sauna Pro' by Underware (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, playful, friendly, chunky, retro, bubbly, display impact, friendly tone, retro feel, playful branding, soft geometry, rounded, soft, cartoonish, compact, heavyweight.
A rounded, heavy sans with soft corners and generously swollen bowls that create a strong, cushiony silhouette. Strokes are consistently thick with minimal modulation, and terminals are blunt but fully rounded, giving letters a molded, almost rubber-stamp feel. Counters tend to be small relative to the overall mass, improving impact at display sizes while making interior spaces feel tight in denser text. The lowercase forms are simple and sturdy, with single-storey shapes where applicable, short ascenders/descenders, and a compact, even rhythm; figures match the same bold, rounded construction for a cohesive set.
Best suited to headlines and short bursts of copy where its bold, rounded shapes can carry the message with clarity and charm. It works well for packaging, product labels, signage, children’s or playful editorial, and logo wordmarks that want a friendly, throwback presence. In longer text, it performs better when set large with ample leading and tracking to reduce darkness.
The tone is cheerful and approachable, leaning toward retro signage and kid-friendly branding. Its chunky forms read as warm and informal, with a humorous, cartoon-like charm that prioritizes personality over restraint.
The design appears intended as an expressive display sans that maximizes friendliness and impact through rounded geometry and dense, simplified forms. It aims to be immediately readable at large sizes while projecting a nostalgic, fun, and approachable brand voice.
The overall texture becomes quite dark in paragraph settings due to the heavy weight and tight internal counters, so it benefits from generous size, line spacing, and breathing room. Rounded joins and broad curves keep the voice soft even at large scales, where the shapes feel especially tactile and poster-ready.