Slab Normal Ogli 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, book typography, magazines, newspapers, trustworthy, traditional, workmanlike, bookish, readability, durability, print voice, versatility, clarity, bracketed, sturdy, crisp, ink-trap-like, texty.
A sturdy slab serif with bracketed, blocky serifs and a firm, moderately contrasted stroke. Terminals and joins show slight softening that reads like mild ink spread, giving the outlines a subtly organic texture without looking distressed. Counters are open and the rhythm is even, with clear, conventional letterforms; capitals feel broad and stable, while lowercase maintains straightforward proportions and a readable, no-nonsense structure. Figures are similarly robust, with prominent slabs and consistent spacing that supports continuous reading.
Well-suited to body copy and long-form editorial settings where a strong, consistent texture improves readability. It also works effectively for headings, pull quotes, and packaging or labeling that benefits from a sturdy, traditional slab-serif voice.
The font conveys a practical, traditional tone—confident and dependable rather than flashy. Its slab serifs and steady texture suggest editorial seriousness and a familiar print heritage, making it feel grounded, structured, and quietly authoritative.
The design appears intended as a reliable, general-purpose slab serif that balances sturdy serifs with clean, readable proportions. Its slight softness in corners and joins suggests an aim for comfortable text color and a print-friendly feel rather than a sharply clinical finish.
In the sample text, the heavier horizontals and slabbed terminals create strong word shapes and clear line texture, especially at larger sizes. Curved letters (like C, G, S) show smooth, controlled bowls, while flat-sided forms (like E, F, T) emphasize the design’s solid, architectural presence.