Sans Normal Egguj 12 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: ui, branding, editorial, signage, marketing, modern, clean, approachable, fresh, efficient, readability, modernization, simplicity, friendliness, utility, humanist, monoline, open counters, airy, rounded terminals.
This typeface is a slanted sans with a smooth, monoline construction and gently rounded joins. Curves are based on broad circular/elliptical forms, producing open counters in letters like C, O, e, and s, and a calm, even rhythm across words. Proportions favor a large x-height with relatively short ascenders, while descenders are present and clean, helping lowercase stay prominent and readable. Strokes end without serifs, often with subtly softened terminals, and the overall spacing feels even and uncluttered in text.
It suits UI labels, product pages, and dashboards where a slanted sans can add energy while staying easy to parse. The large lowercase presence also makes it a good fit for editorial sidebars, lightweight headings, and contemporary branding systems that need a clean, approachable tone. Its open shapes support short-to-medium text blocks and informational signage where quick recognition matters.
The overall tone is contemporary and friendly, with a pragmatic, utilitarian clarity. The consistent slant adds motion and a lightly dynamic feel without becoming expressive or calligraphic. It reads as professional and neutral, suitable for interfaces and everyday communication where a modern, unobtrusive voice is desired.
The design appears intended to deliver a modern italic companion or standalone slanted sans that remains highly readable, emphasizing open forms and straightforward geometry. It balances a neutral, system-ready simplicity with enough warmth in the lowercase to feel personable in brand and editorial settings.
Uppercase forms are straightforward and geometric-leaning, while the lowercase introduces a slightly more humanist softness, especially in the shoulder shapes and round bowls. Numerals are simple and legible, matching the lowercase’s openness and avoiding decorative quirks, which supports clear scanning in mixed text.